New Mass. Cultural Council Initiative Seeks to Stimulate Cultural Activity & Commerce
Mayor Daniel Bianchi announced today that the Massachusetts Cultural Council has named downtown Pittsfield one of the first state-designated Cultural Districts in Massachusetts. The newly designated district will be called the Upstreet Cultural District, in honor of the longtime nickname for downtown used by generations of Pittsfield natives. It is the first state-designated cultural district to be established west of Boston.
MCC’s Board voted unanimously today to approve this first group of state-sponsored Cultural Districts during its meeting at the Isabella Stewart Gardner Museum in the Fenway.
“I am proud of Pittsfield for earning this recognition,” said State Senator Benjamin B. Downing (D-Pittsfield). “We have a wealth of cultural assets and activities, and together we have worked hard to make them available to more residents and visitors. This designation will help us advance these efforts so that arts and culture continue to strengthen our local economy and enhance our quality of life.” Downing serves as the Senate vice-chairman of the Joint Committee on Tourism, Arts and Cultural Development.
A cultural district is a compact, walkable area of a community with a concentration of cultural facilities, activities, and assets. Districts attract visitors to enjoy and experience a range of cultural and commercial activities.
“As a 4th generation Pittsfield native, I am thrilled to see Pittsfield’s creative resurgence recognized by the Commonwealth, and I’m especially happy that we are bringing back the beloved name ‘upstreet’ for our downtown cultural district. A generation ago, upstreet was the place to be, and I am happy to see upstreet once again as a vibrant hub of the Berkshires.” said State Representative Tricia Farley Bouvier (D-Pittsfield).
MCC’s Cultural District Initiative came out of an economic stimulus bill passed by the Massachusetts Legislature in 2010. It is designed to help communities attract artists and cultural enterprises, encourage business and job growth, expand tourism, preserve and reuse historic buildings, enhance property values, and foster local cultural development. Each district will have new signage, online profiles on the Mass. Office of Travel and Tourism and MCC websites, and other amenities.
The Initiative builds upon one of the great strengths of Massachusetts: the distinctiveness and authenticity of its communities. Cultural Districts will help cities and towns identify, support, and promote their unique identity and sense of place.
It also advances MCC’s long-term effort to harness the power of the nonprofit arts, humanities, and sciences to improve quality of life in Massachusetts cities and towns. Recent data from MassINC showed that using the arts and culture to enhance the quality of life in Massachusetts cities enjoys broad public support, and that residents who participate in cultural activities develop more positive perceptions about their community. More than 100 communities statewide have expressed interest in establishing a cultural district since the guidelines went public last year.
“Our Cultural Districts Initiative shines a brand new spotlight on the breadth and depth of creative activity happening in every corner of Massachusetts,” said Anita Walker, MCC Executive Director. “Each of these communities has something very special to offer a visitor – whether they are coming from across town or across the globe. With this designation, these cities can now take their cultural life to a new level.”
Supporters from each of the newly designated Cultural Districts successfully petitioned their local governments to endorse their plans, and then worked with MCC and local partners to define the objectives and geographical contours of their district. Hundreds of nonprofit leaders, local businesses and civic groups, working artists, and citizen activists contributed to this process. The result is five distinct, well defined creative hubs. Descriptions of each of the first Mass. Cultural Districts follow:
Designated Massachusetts Cultural Districts
A walk through the Fenway Cultural District in Boston puts you at the doorstep of the world’s most acclaimed cultural destinations: the Museum of Fine Arts with its new America’s wing; the incomparable Isabella Steward Gardner Museum and its new performance venue where every seat is in the front row; and Symphony Hall, home of America’s favorite orchestra, the Boston Symphony. And you haven’t even scratched the surface. Art and history lovers will feast on the best of American culture and still come back for more. Dine in a museum courtyard, or duck into an authentic ethnic restaurant. Other top destinations include Fenway Studios, the New England Conservatory, the Boston Conservatory, Berklee College of Music, Massachusetts College of Art, Simmons College, and the Massachusetts Historical Society. All are easily accessible by public transportation.
There’s something special about the light here. Find out why artists from around the world are drawn to one of America’s first artist colonies: Gloucester’s Rocky Neck. Stroll through artist galleries and studios nestled on this Cape Ann peninsula. Talk to the artists and watch them work. Grab lunch on the water overlooking a working fishing harbor. Rocky Neck is one of America’s oldest art colonies, supporting an impressive number of year-round working. The district is home to numerous galleries and restaurants as well as the critically acclaimed Gloucester Theatre Company. Venues offer a calendar of special events like Nights on the Neck and the Rocky Neck Artist Ball. A dynamic new cultural and visitor center is also in the works.
Lynn‘s Central Exchange Cultural District
The core of this city could be one of Massachusetts best-kept secrets. A fusion of contemporary artists and ethnic cuisine and the authentic bricks and mortar of a city steeped in a history of at the forefront of America’s earliest industries. Mingle with the artists and entrepreneurs who are drawn to the myriad of street activities, performances and museums. Lynn’s Central Exchange Culture District includes historic museums, multiple performance spaces (like LynnArts’ Neal Rantoul Black Box Theater), galleries like RAW showcasing young artists, numerous artist studios, WFNX Radio, ethnic restaurants and marketplaces reflecting the city’s diverse population, and a resurgence of new restaurants like the Turbine Wine Bar.
Upstreet Cultural District, Pittsfield
How do you decide among the 50 restaurants, wine bars and cafés that populate the Upstreet Cultural District in the heart of the Berkshires? A calendar chock full of events and celebrations regularly fill the street with vendors and artists will tempt your aesthetic and culinary taste buds. This vibrant district will lure you into its amazing theater scene, and bring your family for many a return trip to its Berkshire Museum. It is home to dozens of visual, performing & literary artists and numerous cultural institutions, including the Barrington Stage Company and its Musical Theatre Lab, the Lichtenstein Center for the Arts, the NEW Stage Performing Arts Center, and the beautifully restored Colonial Theatre. The district also boasts a number of locally-run retail shops, art galleries, a diverse selection of ethnic restaurants, and a year-round calendar of events and celebrations like 3rd Thursdays and the WordXWord festival.
From the tip of Bear Neck and the iconic Motif #1, to Rockport Music’s world class Shalin Liu Performance Center with its stage overlooking the Atlantic, you’ll have a once in a lifetime experience at Rockport. Shop in more than 40 art galleries. Grab a cup of coffee while watching the waves. Find out why international visitors make this a regular destination. Rockport’s district boasts over 40 individual artist galleries and studios, as well as cultural institutions like the Rockport Art Association, one of the oldest active art associations in the nation.
About the Massachusetts Cultural Council
The Massachusetts Cultural Council is a state agency that promotes excellence, access, education and diversity in the arts, humanities and sciences, in order to improve the quality of life for Massachusetts residents and contribute to the economic vitality of our communities.
The Council pursues this mission through a combination of grant programs, partnerships, and services for nonprofit cultural organizations, schools, communities, and individual artists. MCC’s budget for the current fiscal year is $10.8 million, including $9.1 million from the state of Massachusetts and grants from the National Endowment for the Arts, Bank of America, and other sources.For more information, please visit www.massculturalcouncil.org or call 617-727-3668.