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10×10 on 10 with WAM Theatre + Alchemy Initiative

10x10on10 Alchemy Initiative WAM Theatre yBar Pittsfield MA


Nearly fifty visual artists, writers, and actors participate in 10X10on10, a collaborative event of Alchemy Initiative and WAM Theatre. 10X10on10 is a multi-media theater and visual art exhibition exploring women’s lives and inspiration throughout life’s decades. The event is part of the 2nd annual 10X10 Upstreet Art Festival. The six performances and opening and closing art receptions will be held at yBar in Pittsfield from February 16–24.

With the idea in mind that some of our biggest inspirations continue through the decades, while others change dramatically, Alchemy Initiative invited girls and women to reflect on the question “What are the 10 things that inspire you most at this decade of your life?” From these inspirations, each girl and woman created a piece of artwork. The visual exhibit reads like a timeline of inspiration. Beginning as you enter at one side of the room is the work of young artists under age 10. The artwork and lists of what inspires the artists continue around the room, where it ends with the artwork of women aged 90 to 100. Nearly 25 artists are participating in varying mediums including painting, photography, collage and ceramics. All pieces are sized 10×10 and are for sale.

Firtell, artist and curator of 10×10on 10, said, “This is exactly the type of collaboration that exemplifies the mission of Alchemy Initiative, by using the creative process to inspire and build community. It is so exciting to see how an idea comes to life through the arts.”

In collaboration with the visual art experience, WAM Theatre presents an original theatre piece that weaves together stories, narratives and reflections by and about women exploring inspiration throughout life’s decades. Director Sara Katzoff, co-founder and artistic director of the Berkshire Fringe, also poised the question “What are the 10 things that inspire you most at this decade of your life?” to a variety of writers. Working with a small ensemble of local professional actors, Katzoff took the diverse answers and created an original short performance piece.

Artistic Director of WAM Theatre Kristen van Ginhoven, said, “WAM is delighted to have the innovative Sara Katzoff directing the theatre portion of this collaboration. Everyone [Katzoff] has reached out as writer or performer and has shown delight at the theme and excitement about exploring the 10 things that inspire them at this point in their lives. We can’t wait to share their work with the limited audience who will be lucky enough to get tickets to see it!”

With limited seating and show dates, pre-ordering tickets is encouraged. Tickets are just $10 and can be purchased at www.wamtheatre.com or by calling 1-800-838-3006.

Visual artists include: Parker Wright, Lucy Burns, Collette Hartcorn, Paige Wright, Sarah Dunton, Amelia Wood, Jordan Skowron, Rebecca Weinman, Laurie Coyle, Sophia Lee, Gabrielle Senza, Melanie Mowinski, Suzi Banks Baum, Karen Arp-Sandel, Nina Silver, Natalie Levine, Diane Sullivan, Diane Firtell, Roselle Chartock, Carol Stegeman and more.

Writers include: Suzi Banks Baum, Mallory Fehrensen, Jenn Smith, Nichole Dupont, Margot Faught and Mackenzie Sax.

Actors include: Erin Ouellette, Barby Cardillo and Kelly Galvin.

Alchemy Initiative and WAM Theatre are encouraging the community to participate. Using the hashtag #10x10on10, they are calling for fans to post photos on Instagram of what inspires them at this decade in their life. Similarly, they are asking fans to post a list of their top ten inspirations on Twitter under the same hashtag.



Who: Alchemy Initiative and WAM Theatre

What: 10×10 on 10 (a multi-media theater and visual art exhibition)

Where: Y Bar, 391 North Street, Pittsfield

When: All performances at 6pm.  Exhibit hours 5:30 to 9 pm.

Saturday, Feb 16 (with opening art reception from 5 to 6pm)

Sunday, Feb 17

Thursday, Feb 21

Friday, Feb 22

Saturday, Feb 23

Sunday, Feb 24 (with closing art reception from 7 to 8pm)

How much: $10. To purchase tickets visit www.wamtheatre.com or call 1-800-838-3006.


The 10×10 Festival is a collaborative effort spearheaded by Barrington Stage Company and the City of Pittsfield. Now in its second year, for ten days (February 14-24), new theatre, dance parties, art shows and spoken word, will warm up the Berkshires winter. http://discoverpittsfield.com/10×10/

WAM Theatre is a theatre company based in the Berkshires of Massachusetts and the Capital Region of New York State. Inspired by the book ‘Half the Sky: Turning Oppression into Opportunity for Women Worldwide’ by Nicholas Kristof and Sheryl WuDunn, WAM Theatre was founded in 2009 by professional theatre artists Kristen van Ginhoven and Leigh Strimbeck. WAM’s philanthropic mission is two-fold; first, producing theatrical events for everyone, with a focus on women theatre artists and/or stories of women and girls; second, to donate a portion of the proceeds from those events to organizations that benefit women and girls. WAM has donated over $7000 to its beneficiaries by creating professional theatre for everyone that benefits women and girls. www.wamtheatre.com

Through the exploration of sustainability and creativity, Alchemy Initiative enlivens, engages and educates the greater Berkshires, fostering a healthier community. Founded in 2009, Alchemy Initiative produces programs and presents events across the County. www.AlchemyInitiative.org

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